FEA RELAUNCH UPDATE #2

Hey Far East Fam!

Welcome to our second Relaunch Update!
We feel like time is FLYING so fast with all that is happening here! 🚀
 
THANK YOU so much for your wonderful feedback on the relaunch updates. We’re happy you feel involved and that it's all an interesting read. Make sure to scroll to the bottom for featured comments and replies to questions! 🌟💬

Flavours

We’ve now finalised all 5 of our updated formulas! (SO CLOSE!!) 🏁 We’re just waiting on suppliers to provide us with the final nutritional information. We’ll be announcing the other mystery flavours VERY VERY SOON!!!! STAY TUNED 👀 

  

(Alric measuring and preparing the formulas for prelaunch samples then placing into a mixer to ensure everything is smooth and even)

 

Packaging

Packaging designs are almost ready to print! Not too much has changed (minor tweaks) so you will still recognise our iconic and colourful pouches as they were before. We’re waiting for the final nutritional information from our suppliers before sending these to print! 🥳

PS - By popular demand, 500g pouches will be available to purchase at relaunch! 🙊 many of you wanted more than a sample size, but less than 1kg as less of a commitment and more convenient to travel with.

 

 

Prelaunch Samples

We’ve finally finished packing the prelaunch samples and they’re getting ready to be sent out to our VIP list (you’ll hear from us soon if you’re on this list)! A big shoutout to our chief alchemist, Alric, who has spent many hours after work, mixing and packing these to make sure they’re perfect 🧑‍🍳

  Black sample pouches laid out with different flavours

(Industrial grade machinery and equipment is used to ensure accuracy and cleanliness of our prelaunch samples - final products for sale are packed at our manufacturing facility)

Timelapse of Ophie designing sample pouch labels  Timelapse of Ophie sticking taro milk tea protein labels on black sample pouches 

(Labels are home-made and printed so apologies in advance if they’re a bit scuffed 🤣)

 

🌟 Featured Comments 💬

Excited to see the new flavour and the new formulation!!! Would be good if you made a sampler variety pack so everyone can try and see the difference!!
Fitzroy

Love what you guys are doing! Keep up the good work and look forward to your relaunch!
Derrick

I’m loving these updates and survey results! Can’t wait to get my hands on all the new flavours (you had me at limited edition)

With the addition of lactase into the blends; will that make it taste a bit sweeter than the lactase-free version?
potato girl

Been waiting for the next batch!
Can’t wait for the new and improved flavours! 😋

Keep up the good work team! 🙌🏼🔥
Leo Arabelo

 

Thank you so much for taking the time to leave some love! 💓

 

In answer to Fitzroy's comment, we definitely will have sampler packs, but none including our old formulations as they're all gone now! 😝

Hey Potato Girl! 🥔 our new formulations are now considerably less sweet based on feedback, the addition of lactase hasn't changed this!

To be featured in the next one, be sure to leave a comment below!

In boba we trust,

Ophie & Alric

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5 thoughts on “FEA RELAUNCH UPDATE #2

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Lucas

Just a shout out for the insane amount of work being put in after hours by two of the hardest working people I know. Super keen to see the next stage in FEA’s evolution come to life, and to see and taste the final new products! \m/

August 29, 2022 at 19:35pm
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potato girl

Thank you for the reply! Can’t wait for the new flavours 😩😩 the colours look so vibrant and appetising 🥺

August 29, 2022 at 19:35pm
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potato girl

Thank you for the reply! Can’t wait for the new flavours 😩😩 the colours look so vibrant and appetising 🥺

August 29, 2022 at 19:35pm
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Millie V

My heart skips a beat when I see update emails from you!
Super excited for launch day😀😀

August 29, 2022 at 19:35pm
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Newie

Hey guys loving the work
if possible it would be great to see bags over 1kg I can’t get enough taro, would be convenient to bring on deployment trip.

August 29, 2022 at 19:35pm

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