Chief Alchemist's Notes #2: Brown Sugar

young woman is holding drinking brown sugar flavored boba tapioca pearl bubble milk tea with glass straw night market taiwan close up bokeh

Hey FEA Fam!

Thanks for all the great feedback from the last Chief Alchemist’s Notes! Here’s another sneak peak for what’s in store for changes, but in particular, to our signature Brown Sugar Milk Tea flavoured protein powder 👀

Brown Sugar Boba Tea Flavoured Protein

This is a ✨brand new and improved✨ formulation, and I’m particularly proud of this, as it tastes completely different to the past one; in a good way! 🤩 We’ve sourced our Brown Sugar flavour directly from Taiwan, so you know it’s as legit as you can possibly get!

💡 Did you know that bubble tea / boba originated in Taiwan by complete accident? One afternoon in 1987, a boring business meeting prompted manager of a Taiwanese dessert shop (Chunshuitang), Lin Xiuhui, to accidentally throw tapioca balls into milk tea. This lead to the unintentional discovery of how delicious boba milk tea could be (1).  

corporate business meeting round table board room


Why Brown Sugar Milk Tea?

We initially considered replacing our Brown Sugar flavour with a classic milk tea flavour, however as so many of you seem to enjoy brown sugar milk tea more, we decided it would only be right to bring it back 😜 For those of you looking for something a little less sweet, don’t worry! We’ve got plans to launch the classics a little later! 👀

donut pie chart displaying preference of milk tea and brown sugar milk tea being the winner

One of the unique characteristics of this new and improved version is that from the moment you open the bag, you’ll be hit with the lovely smell of freshly cooked brown sugar boba 🍃🍯

It’s like you’re walking into your local Xin Fu Tang or other favourite boba shop that specialises in a brown sugar boba flavour. The smell promises a delicious experience, which the flavour absolutely delivers on! This one also tastes particularly good hot 🥵👌

freshly cooked tapioca pearls in white glass bowl on wooden table looking glossy af


🌟 Featured Comments 💬

Just a shout out for the insane amount of work being put in after hours by two of the hardest working people I know. Super keen to see the next stage in FEA’s evolution come to life, and to see and taste the final new products! \m/

Thank you for the reply! Can’t wait for the new flavours 😩😩 the colours look so vibrant and appetising 🥺
potato girl 

My heart skips a beat when I see update emails from you!
Super excited for launch day😀😀

Millie V 

Hey guys loving the work
if possible it would be great to see bags over 1kg I can’t get enough taro, would be convenient to bring on deployment trip.

Our hearts skip a beat when you leave comments on our updates 🥰 
In answer to your question Newie, we're so happy you love Taro and can't get enough 💜 At this stage, we don't have any plans to make bags over 1kg but maybe in the future! 👀 
To be featured in the next one, be sure to leave a comment below!

Hakuna matata,

👨‍🔬 Chief Alchemist - Alric


1. Jiayi Wu 2020, ‘What Makes Bubble Tea Popular ? Interaction between Chinese and British Tea Culture’, The Frontiers of Society, Science and Technology, vol. 2, Francis Academic Press, no. 16


6 thoughts on “Chief Alchemist's Notes #2: Brown Sugar

Boba Girl

Hold on.. these can be enjoyed HOT?!?! Holy smokes that is the best news I have heard EVER!

September 6, 2022 at 19:55pm
potato girl

the old brown sugar protein powder was 10/10, can’t wait to get my mind blown again with the new formulation!

September 6, 2022 at 16:26pm
potato girl

the old brown sugar protein powder was 10/10, can’t wait to get my mind blown again with the new formulation!

September 6, 2022 at 16:26pm

Perfect! I’m hoping it tastes like xin fu tang with just water!

September 6, 2022 at 15:28pm

So happy you are keeping the brown sugar! Although I like the other flavours you were considering too! Excited for the launch and new flavours! 💚

September 6, 2022 at 15:05pm

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