The FEA Relaunch Update #1 - 25 July 2022

Hey Far East FAM! 💥

Hope y'all are staying warm. Welcome to the very first relaunch update! We'll be posting more of these leading up to relaunch to keep you informed of everything going on BTS so you can get HYPED AF 🎉

Feel free to leave any questions that you might have about the relaunch, down below! ⬇️

Feedback Survey

We recently put out a survey to all our amazingly muscular newsletter subscribers - thank you so much to those who took the time to share their feedback! It's been very helpful to see what the consensus is and we’ve been scrutinising your feedback; working to implement what YOU want out of Far East Alchemy, into our relaunch! ✔️

 (Talking through the results from the feedback survey)

What's ACTUALLY New?

You're probably wondering - what's actually 'launching' at relaunch? Well, glad you asked.

Flavours

Of course, it wouldn't be a relaunch without a restock of our signature flavours! Our Brown Sugar, Taro and Matcha flavours are now being reformulated with new recipes to be even better tasting than before! 😍

Our Chief Alchemist (Alric) has put in A LOT of hard work and has sourced the best quality teas, flavours and protein to create these new formulas (update to come soon).

Many of you said in the survey that they were already perfect and didn't need any changes (thank you), but we're here to *hopefully* prove you wrong! 😬

Others who mentioned that the proteins were a tad sweet will be happy to know that we've adjusted the sweetness level on these to be more palatable. 

Alongside these, we will be releasing TWO NEW FLAVOURS at relaunch. Some of y'all in the survey were ON THE MONEY and have already guessed what these next flavours will be. Stay tuned to find out more 🤫

Packaging will also be slightly updated with some branding changes but will remain as iconic as it was before.

Shakers

We are very happy to inform you that we'll FINALLY be releasing our FEA shakers!

(Left to right: Taro and Milk Tea Shakers)

Last year, we took to insta stories to poll you all on which colour you liked better, and it was literally a 50/50 split! So we knew we had to release both colours!

Hoodies

We'll also be launching our hoodies! Here is a sneak preview of one of the colours (design is not yet finalised - we'll be teasing more of it with these updates so stay tuned!).

Fresh New Website

To top everything off, we'll have a brand new website to accompany our relaunch. All of these updates have been made in line with our newly refined brand look-feel. 

We are truly coming back with a BANG and hope you are just as excited as we are to pull the curtain back on everything!

(Ophie presenting the website design)

(Alric wireframing and prototyping the website)

...and MORE?

We're hoping that we haven't bitten off more than we can chew... but if all goes well, we may have a few more things to announce at launch; stay tuned! 🤪

Thanks for reading the first FEA relaunch update! Hope to see you in the next one 💗

What are you are most excited about in our upcoming relaunch?

Signing off,

Your besties Ophie and Alric